Transnational Marketing Journal, Vol. 8, Issue 1 (May 2020)

Description

Transnational Marketing Journal | Volume 8 – Number 1 | May 2020 | Editorial: Marketing and Consumers in an Era of Disruption Caused by COVID-19 Pandemic by Ibrahim Sirkeci | Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance by Alpaslan Kelleci and Erdo_an Ta_kõn | Startup Branding: A Case Study of Pegipegi by Tri Wismiarsi, Muchsin Saggaff Shihab, Holila Hatta, Nathalia Tjandra | Factors Influencing Green Purchase Behaviour among Young Consumers in Saudi Arabia by Abdulalem Mohammed, Abdo Homaid and Wail Alaswadi | The Effect of Service Quality on CustomersÕ Satisfaction in Mobile Phone Services in the UAE by Emad Y. Masoud | Optimizing the Marketing Strategies of Qantas Airways and Thai Airways by Iryna Heiets and Varit Prakittachakul | Book reviews

Explore more from our collection.