90% Grind, 10% Sleep: The Jumpman Journey — From Local Favorite to Worldwide Phenomenon

Description

This book offers a unique exploration into the business side of Michael Jordan, focusing on how he mastered the art of branding to build the multi-billion dollar Jordan Brand. From basketball to NASCAR, JordanÕs influence extends far beyond the court, showing how strategic risk-taking, innovation, and consistency can create a timeless brand. Readers will learn valuable lessons on how to expand their own brands with key takeaways from JordanÕs journey, making this a must-read for anyone seeking to build a lasting and impactful legacy.

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