Description
The book is structured around the process of a sale, a cyclical process in that
there is no true beginning or end. While it is logical to assume that the sales
process ends when the property purchase settles, you have to remember that most
people do not live in the one property for life. In fact most Australians move
several times in their lifetime. It is for this reason that top-performing agents
maintain contact with their clients long after the property settles. This may be
simply a Christmas card each year and acknowledgment of the anniversary of the
date they moved into their new home. No matter how simple, it is contact that
people appreciate and this will be remembered when it comes time to sell and/or
purchase real estate again.
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