Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
As you read this summary, you will discover that crowd consent can be created from scratch.
You will also discover :
who Edward Bernays is and the influence of his work on society;
that propaganda was created during World War I;
that big industry used this propaganda to implant capitalism in American culture;
how the desires and feelings of crowds are influenced in order to obtain their consent.
Today, messages to influence your votes, purchases or ideas are ubiquitous. These methods of controlling people without the use of force have been developed in the United States in less than 50 years. Indeed, as Thomas Jefferson said, “In a democratic society, everything depends on the consent of the people.” Are you ready to discover the techniques of the puppeteers of history?
*Buy now the summary of this book for the modest price of a cup of coffee!
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