Description
2025 now boasts a novel approach to packaging education: a book that delivers the solutions-focus of a textbook and the career insight and advice found in a business book. Packaging Done Right is Magic, Vol. I is now available!
A packaging field guide 33 years in the making, this book is for the high school or university student headed for a career in the packaged goods industry who wants to understand how to launch effective packaging while having fun. ItÕs also for the non-packaging professional who wants to know enough about packaging to ask the right questions. The generally packaging-curious might get a kick out of it too.
Why is this author worth reading? A few perspectives:
ÒJay is the type of person that everyone wants in their Rolodex. Simply because he is knowledgeable and an expert in his field. I have enjoyed my continual work with Jay, and look forward to working with him on more projects in the future. Jay is responsible, professional, forthright and innovative in his approach.Ó
Ñ Aaron Witsoe | Earth911
ÒI found Jay to be very knowledgeable in a space in which there are few true experts Ñ Packaging Life Cycle Analysis and Simplified LCA. My team threw a variety of different requests at him and he handled them all thoroughly and appropriately. Jay is cordial, professional and patient, and in general a pleasure to work with.Ó
Ñ Lindsay Beck | ConAgra Foods
ÒJayÕs level of experience and knowledge has proven to be a major boost to our companyÕs presence in North America. His Ôcan doÕ manner and dedication to seeing a project through is the reason why he is able to achieve positive results. Respected by all, his collaborative approach, insights and professionalism make working with Jay a pleasure.Ó
Ñ Victor Barichello | PIQET
Happy reading!
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