Proven Strategies for Designing, Marketing, and Managing Virtual Communities

Description

This work aims to analyze how the emergence of virtual communities is influencing the business world at present time and which are the trends for the future.

More specifically we would like to determine:

which are the most influenced market segments by virtual communities;

what are the characteristics of the most active virtual communities in terms of business;

how products and services have been marketed inside them;

what are the commonest categories of business transactions occurring inside VCs.

We will close our dissertation with an overview of which will probably be the most influenced market segments and types of Virtual Communities in the near future and what marketing practices, and business transactions types are expected to evolve inside them.

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