Smarketacity: Sales-Driven Marketing Strategy

Description

Smarketacity: Marketing to Sell is a book about aligning sales and marketing to increase ROI. Literally meaning, sales, marketing and tenacity, Smarketacity, was created to inspire action and alignment between sales and marketing.

Based on more than 20 years of experience working in top global beverage companies and
the concept of Òsmarketing,Ó an integrated approach to sales and marketing proven to generate revenue growth of 20%

Smarketacity: Marketing to Sell shows you how to get sales & marketing on the same page to increase ROIThrough simple explanations and examples combined with questions that make you think, youÕll develop a system that repeatedly produces marketing that strategically aligns with sales and delivers results.

Also included are invaluable insights into collaborating with distributors and wholesalers, influencers and celebrities, and how to optimize those relationships for results.

Ideal for entrepreneurs launching a new spirit brand and/or anyone looking to learn more about the complex Three-Tier System, beverage alcohol and overall working with regulated industries to drive results.

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