Summary of Reality Check: Guy Kawasaki’s Unconventional Playbook for Beating Competitors

Description

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*By reading this summary, you will discover how the launch of a business in reality takes place, step by step, the concrete challenges you will face and how to deal with them successfully.

*You will also discover that : the key to success is to have created a good product that makes sense; you don’t have to be an undisputed master of Excel spreadsheets; your customers are your best allies; you don’t have to be afraid to recruit someone better than you.

*Starting a business is an exciting adventure with many challenges. Guy Kawasaki, a former Apple marketing executive and creator of several startups and venture capital firms, has gathered most of the posts he has published on his blog “How to change the world” to help entrepreneurs get started. In a funny and enthusiastic tone, he uses his own experience and that of others to describe how starting and running a business really works and offers advice on how to succeed. He insists on the human dimension of the entrepreneurial adventure and communicates with forceful optimism.

*Buy now the summary of this book for the modest price of a cup of coffee!

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