Summary of To Sell Is Human: Key Insights and Truths About Persuasion by Daniel H. Pink

Description

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*By reading this summary, you will change your mind about the world of modern sales. No more clichŽs of the salesman at your door who insists on selling you everything but what you need. Nowadays, the salesman is your collaborator, your ally, even your friend! At the same time, you will realize that you yourself are a salesman who doesn’t know himself. Daniel Pink, as an influential thinker in the business world, dissects the practices of the gay salesman and provides everyone with the keys to success in order to, as he says, “get others moving”.

*You will also discover that : Knowing how to sell requires knowing your customer and knowing how to anticipate their needs; The relationship between seller and buyer has been reversed with the arrival of the internet and social networks; You can improve your own performance by following a few simple tips; Pitcher, improvise and tune are the key words of the modern salesman._

*Selling suffers from prejudices. It is seen as the territory of shady people, scam artists who use fine words to try to get you to buy something that doesn’t suit you at a high price. However, selling is not only about the material aspect. Persuading someone to rally his own opinion is also selling himself. And each of us does it every day, more than we think we do. To be successful in sales or in business without sales, you must first know yourself well and then know how to understand your customer. Small practical guide…

*Buy now the summary of this book for the modest price of a cup of coffee!

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