The Unconventional Allure of Elon Musk: Understanding His Cultural Magnetism

Description

In their space race the gurus of the NewSpace movement are expanding an imaginary that hybridizes individualism, libertarianism, neoliberal economics, counterculture and utopianism. ÒWhy I Want to Fuck Elon MuskÓ plays with these cultural references, taking inspiration from the most emblematic statements spoken or tweeted by Elon Musk in recent years. Daniel Rourke, a London-based writer, artist and academic, has resorted to working with the OpenAI Generative Pre-trained Transformer 3 (GPT-3) language model to imagine and narrate chronicles from a near future in which blockchains have materialized and the deepfakes of Bezos and Musk have colonized Mars. The fictional universe thus created by human and non-human imagination builds a literary counterpart to IOCOSEÕs latest works Ð the video animations Pointing at a New Planet (2020) and Free from History (2021) Ð presented on the occasion of the ÒAll of Your BaseÓ exhibition at Aksioma | Project Space in Ljubljana.

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