Transnational Marketing Journal: Volume 9, Issue 1 (April 2021)

Description

Transnational Marketing Journal, Vol. 9, No. 1 (2021): Special Issue: Fourth Industrial Revolution Transforming Businesses; Guest Edited by Priya Baguant.
Editorial: Fourth Industrial Revolution Transforming Businesses
Priya Baguant
SPECIAL ISSUE ARTICLES
Barricades in the Adoption of Block-Chain Technology in Supply Chain Management: Challenges and Benefits
Pervez Akhtar, Nora Azima, Abdul Ghafar, Shahab Ud Din

Influence of Mall Shopping Culture on Online Shopping Preferences: An Emerging Economy Perspective using the Technology Acceptance Model
Reshma John, Dr Anita Dani

Industry 4.0 and Internal Knowledge Management The case of Corporate Academies in Emilia-Romagna region
Professor Lucio Poma , Dr. Haya Al Shawwa, Concetta Rau

An Empirical Investigation of the Behavior of Investors in the Dubai Financial Market (DFM)
Bashar Abu Khalaf, Sami Alajani

Bank Selection for SMEs: An Emirati Student Perspective
Mohamed Bilal Basha, Abid Mahmood Muhammad, Gail AlHafidh

The intervention of artificial intelligence in the recruitment function in UAEÕs hospitality industry
Bharti Pandya, Maryam Mohammed Al Janahi

SME Financing: A UAE Entrepreneur Perspective
Abid Mahmood Muhammad, Mohammed Bilal Basha, Gail Al Hafidh

Mobile marketing tools in the market of restaurant food delivery services in Ukraine
Sergiy Spivakovskyy, Tetiana Spivakovska, Katerina Bazherina

Consumer Buying Behaviour towards Organic Food Ð A Case of UAE
Mohamed Bilal Basha, Abdul Ghafar, Fazli Wahid, Gail Alhafid, Eman Al Shaer, Mohd Farid Shamsudin

Role of gender on Intention to adopt mobile payments among generation Z
Dr. Sonal Purohit, Dr. Rakhi Arora

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